ABOUT HUX

HUX is a slow-fashion label, specialising in one-of-a-kind handmade bags and accessories from around the world. There are three aspects to HUX:

1. HUX the label
All of our own designs are created by our Founder and Creative Director, Yasmine. Each of our products is handmade by one of the skilled artisans we work with in South East Asia - currently Malaysia and Indonesia. Yasmine works directly with all our artisans to hand-source fabrics and produce the limited edition, hand-crafted HUX originals. 

2. Marketplace  
In our marketplace you'll find a series of hand-picked, independent designers who represent the HUX eclectic aesthetic and love of life in the tropics. 

3. FOUND
Our FOUND collection consists of items we have quite literally 'found' somewhere in the world. We find a design we like and then we work with the artisans to tweak the design to meet our quality standards and make it exclusive for HUX.

HUX - THE BEGINNING

“A well dressed woman approached me in an Oxford Street store in London. She admired my huge black suede, heavily embroidered bag and offered to buy it. I had fallen instantly in love with the bag and picked it up at a crowded, dusty market in Delhi, India. After a lengthy exchange, I refused her offer. Not to be deterred, she then tried to give me £200 cash to take it home. I realised then that my eye for all things uniquely magnificent could be just as special to other people. HUX was born right then.”

HUX IDENTITY


“Sometimes I want to dress like an African queen, 
meets turned-down-casual street artist with all the quirk of Iris Apfel
and a silent undertone of underpaid writer. Where does that fit in?” - HUX

 

HUX is the brand that says it’s ok to honour a mismatched style, to not be ‘on-trend’, to love a whole chorus of looks and ensembles all at once and not be boxed into fashion categories. The brand is truly bohemian in that sense.
But having a style that you completely adore doesn’t mean spending hours curating the perfect outfit or forcing yourself to think with the pizzazz
of a Japanese fashion designer.
Our HUX originals are inspired by the many places we've adored; from the hill tribe artisans of Chiang Mai, to the Batik beach linens of Bali, the backstreet structures of Kyoto to the kaleidoscopic architecture of Jaipur and everywhere in between. We try to infuse the brand with pieces of the aesthetic eccentricity we've found in far-away lands.

To see where our inspiration derives from, you can check out our instagram, anotherbohemainqueen, which encapsulates the idea of a uniquely mismatched fashion. HUX will grow alongside that same feel and appreciation.

Click here to see our official HUX Instagram


(HUX image: Inside the workshop)

HUX PRODUCTS AND ETHOS

The HUX collections produced in Malaysia are handmade by creative women who swapped their established jobs in the education sector for capturing their dream of owning a studio and bag workshop. Their expertise lie in crochet, and their passion in experimental design with all kinds of textiles and tapestries.  We believe in building powerful partnerships so small businesses can unite to help each other thrive. Some of our HUX originals can take more than one day to fully complete. As each item is handmade, it is also completely unique. We make a limited amount of each design to preserve the individuality. We believe in paying workers and partners fairly, investing in sustainable methods of production and celebrating handmade products. To find out why we chose to produce handmade products, click here to read more. 

Our products in Indonesia are made by two separate groups of people. One group supports single mothers who weave our basket bags and other creations, the other group is a small family business. In all cases we pay our artisans a fair wage.

HUX PARTNERS

Our Partners are like-minded brands who celebrate handmade, unique designs. To see who we are partnering with right now, click here.

We hope you love HUX as much as we do. If you have any questions or suggestions, please don’t hesitate to drop us an email by clicking here

 

With love,
HUX